7 and real estate & mortgage brand impressions share-of-voice climbed from No. 4 year-over-year, investment services rose from No. Streaming was one of several top industries to increase its standing among TV’s most-seen for the quarter.
But another 20% were dedicated to subscription awareness and/or bundle messaging. Nearly 20% of Disney+ impressions in the first quarter were dedicated to Turning Red. In Q1, the company’s hero streaming service soared from No.
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7 with an emphasis on cable news, with 87% of impressions coming during Fox News programming.ĭespite theatrical releases getting back on track (ad impressions are up more than 100% year-over-year), Disney is also continuing to use linear TV to push Disney+. 15 in Q1 2021) as job searches continue to surge. iSpot’s data shows the recruiting site Indeed all the way up at No. Staying that dominant means retaining the lion’s share of sports rights, so those networks (all owned by the country’s largest media companies) will fork over increasing amounts of money to keep sports like NFL, NBA and men’s college basketball in the fold.īut while the dominance of sports may not surprise, some of TV’s most-seen brands in Q1 (during first-airing programming) were at least a little unexpected. The Big Four broadcast networks (CBS, NBC, ABC, FOX) delivered over 46% of impressions during Q1 2022, and ESPN tacked on another 4.9%. That sort of performance is one of the biggest reasons why the value of sports TV rights continue to balloon.
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